About La Boîte and Chef Lior Lev Sercarz
Who we are
LA BOITE (la - bwAHT) - produces premium single and crafted spice blends to inspire how people think about, cook, and experience food. With expertise and a focus on quality first, ingredients are sourced from the best farmers and producers around the world
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What we do
La Boîte develops signature blends and curates single-origin spices—manufactured and packaged in-house for quality and consistency. Celebrated blends include Pierre Poivre, Za’atar, Shabazi, Smoked Cinnamon, and Aleppo Chili. Each blend connects the origin of spice to its place at the table, reflecting our mission: improving life through food.
Retail Products
For any kitchen: non-cooks adding great flavor to purchased foods and home chefs building a personal atelier.Foodservice Supply
Supplying on-demand production and custom spice solutions for chefs, Michelin-starred restaurants, luxury hotels, travel industry partners, and multi-unit operations.Product Manufacturing
Delivering bulk blending, batching, and custom development for brands seeking premium quality and consistency.Collaborations
Co-creating co-branded lines with top chefs, global restaurateurs, and hospitality groups, bringing signature flavors to a wider audience.
Our Spices In The Spotlight
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“We swear by the za’atar from La Boîte; it’s beautifully vibrant. Ditto for sumac!”
“Order it online from La Boîte, one of the best spice retailers in the country.”
“I like the La Boîte Yagenbori blend. I love the umami depth and bright citrus pop that it brings.”
“It’s warm and bold… a solid addition to breakfast oatmeal and seafood soups.”
“I snagged this La Boîte blend and never looked back.”
“La Boîte’s Smoked Cinnamon is nothing short of a pastry gamechanger.”
“There’s one that I particularly love and it’s the smoked cinnamon… it’s just great.”
“Crisply fried chickpeas” elevated by “a Moroccan seasoning blend from New York’s La Boîte.”
Why
We believe in creating delicious memories. Our website, cookbooks, and newsletters share recipes, techniques, and practical spice-use guides that bring flavor to life—from the kitchen to the barbecue, the cocktail bar to the dining table. By blending education with inspiration, we offer a trusted resource for spice lovers at every level, along with guides, blending classes, and events designed to spark curiosity and confidence.Who
Founder Lior Lev Sercarz (Lev-SER-karz), known as the “Spice Master” among the world’s top chefs, built La Boîte on a lifetime of flavor. Growing up in Israel among more than 70 ethnic communities, he was immersed in diverse, spice-rich cuisines. Trained in France and mentored by Olivier Roellinger, Lior cooked with Daniel Boulud before launching La Boîte in New York City. Today, he collaborates with chefs and major brands worldwide, creating custom blends and unforgettable flavor experiences.Where
La Boîte spices are available direct-to-consumer at www.laboiteny.com and through retail partners nationwide. You can also experience La Boîte in restaurants around the world—from casual multi-unit concepts to Michelin-starred dining.
What People Say About Us
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Best Addition to my Pantry ever!
I have personally reordered this smoked salt at least 5 times. I give it as gifts. Everybody loves it. The smell and taste are amazing.I love to combine smoked salt, smoked cinnamon and smoked paprika and use as a dry rub on anything!! Who knew. It's so fun to experiment with all the spices.
Cassandra C.
Verified Buyer
Awesome Blend
This is one of my go to blends. Very versatile. Just poached some fresh peaches in Sambuca. Used the Tangiers blend with a bit of the Smoked Cinnamon blend with sugar to make a reduction sauce. Poured it on top with a dollop of Marscarpone and toasted hazelnuts on top... exquisite! Subtle yet flavorful with spices!
Mike M.
Verified Buyer
Superb!
Simply the best pepper blend [Pierre Poivre]. Floral, fruity, and most of all fresh. Both fragrance and taste are superb. Blooms wonderfully in warm oil to enhance Indian and Pakistani dishes. Also in all Levantine dishes particularly shakshuka. Truly a bargain for the depth of flavors it provides. For what it’s worth it is my go to pepper blend
Tim D.
Verified Buyer
“Ararat” is a kitchen must have
Love the warm spice mix of Ararat. The aroma is unbelievable! It contains smoked paprika, cumin, Espelette pepper, and more. It’s perfect for simple oven baked chicken wings, Shakshouka, ratatouille, beef or lamb stew, and many Mediterranean dishes. It’s a kitchen must have. I like to pair it with another great spice mix - Shabazi as holiday gifts.
Ellen
Verified Buyer
Very Tasty!
This oregano really makes whatever I add it to taste great - sauces, salads, pizza, chicken, and on and on! So happy I found this great source for spices!
Angela D.
Verified Buyer