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First off, what's new with you all? It's been quite a while!
How did 4 years pass by so quickly! It feels like yesterday that we first reached out to you to discuss a spice collaboration! And here we are, about to launch a couple of new custom blends! So excited to be collaborating with La Boîte again on a Japanese Togarashi spice and Everything Bagel spice mix! It's also lovely to be building annual traditions with you - like our Halvataschen collab we are bringing back this week. We put up a note about this on Instagram a few days ago, and I swear, they are almost sold out already!!!
Cool! What are a few of the most exciting things that have happened over the last 4 years?
Um, where to start on that?! The life of an entrepreneur is like a long journey with many mountain tops to enjoy and a few valleys along the way too! So, in all honesty, there's been lots of excitement and lots of challenges too! I think the most exciting business change for us was launching our new halva packs for retail stores last September - because it really gives us an opportunity to introduce our products to a much wider audience and eventually scale into a national brand. Oh, and maybe the Oprah Magazine tahini feature we had last week! It's pretty exciting when Oprah believes in your product :)
Any favorite recipes that involve tahini or sesame?
There are almost too many to choose from! But, probably my favorite would be Michael Solomonov's simple, yet classic, tahini shortbread recipe or maybe Yotam Ottolenghi's halva brownie, now a cult recipe too! Of course, I am obsessed with the Sesame & Za'atar blend that La Boîte has made for us and I use it almost daily on eggs, salads, fish etc. It's going to be a tough battle to now decide between this and the new blends!
Have you noticed a change in how people view sesame and halvah?
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